Effective, behavior driven cross sell programs with Greyferret

  • 27 Jun 2016
  • Posted by admin
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Successful cross selling is driven by knowing what to sell and to whom. Greyferret solidifies this idea by implementing smart, customer behavior based cross sell programs designed to improve online customers' average order values. Watch the video to learn more on how Greyferret can help breeze through complicated Cross Sell challenges.

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Customer Retention with Greyferret

  • 13 Jun 2016
  • Posted by Sashindar Rajas...
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What good is getting customers, if you're unable to retain them? In an era of eroding loyalties and predatory competition retaining your online customers has become a science. Knowing when and how to interact with customers is a good start in theory, but in practice, well easier said than done. Watch the video on how Greyferret helps the modern ecommerce marketer succeed in customer retention.

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Four "D'Uh" Customer Retention Ideas to Ponder

  • 13 May 2016
  • Posted by Sashindar Rajas...
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Retention is like the middle child of a marketing family. Perennially dwarfed by its siblings, Acquisition and Churn, you don’t pay much attention to it. Until things go belly up of course and then you’re left scrambling to salvage customer relationships beyond repair.

We all know the numbers involved in retention. But let’s focus on some real world actions that can help hold on to customers in the big bad world of online commerce.

Discount Ladder

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How do you use online customer behavior data to maximize marketing ROI?

  • 05 May 2016
  • Posted by Sashindar Rajas...
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Customer behavioral data is the holy grail of online commerce and every eCommerce marketer is aware of the inherent benefits of driving behavior based customer campaigns. But ever wonder how this works in practice? How can a marketer use customers’ purchase and email engagement behavior to create and drive customer relevant marketing programs? Check out this video on how Greyferret translates raw customer data into marketing actions to learn more.

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Analytics 101 for the Marketer – The “SPIRAL” - Putting it all together

  • 09 Feb 2016
  • Posted by Anand Sambasivam
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One of my more interesting conversations as a Marketing Technology Consultant was with a Fortune 500 Marketing division some time ago. This probably opened my eyes to the more pragmatic challenges facing marketers than any other knowledge source and personally gave me some insights into how some of these challenges could be addressed.  The participants in the conversation were the Global and Regional Digital Marketing heads and the internal IT divisions of the customer organization. The conversation ran something like this.

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