Analytics 101 for the Marketer: Clustering and Customer Behavior(s)

  • 12 Jun 2015
  • Posted by Anand Sambasivam
  • 0 Comments

Clustering is the task of grouping a set of objects so that objects in the same group are more similar to each other than objects in another group.  Well, now that the formal definition is through, we can get down to brass tacks – just replace the term objects in the definition with “customers “ and we’ll be on our way.

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