Four "D'Uh" Customer Retention Ideas to Ponder

  • 13 May 2016
  • Posted by Sashindar Rajas...
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Retention is like the middle child of a marketing family. Perennially dwarfed by its siblings, Acquisition and Churn, you don’t pay much attention to it. Until things go belly up of course and then you’re left scrambling to salvage customer relationships beyond repair.

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How do you use online customer behavior data to maximize marketing ROI?

  • 05 May 2016
  • Posted by Sashindar Rajas...
  • 0 Comments

Customer behavioral data is the holy grail of online commerce and every eCommerce marketer is aware of the inherent benefits of driving behavior based customer campaigns. But ever wonder how this works in practice? How can a marketer use customers’ purchase and email engagement behavior to create and drive customer relevant marketing programs?

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Demystifying online customers – One segment at a time

  • 28 Jan 2016
  • Posted by Sashindar Rajas...
  • 0 Comments

If you run an ecommerce store or connected to its money making even in the remotest way, then you know that your customers are your lifeblood. Now keeping your customers engaged and happy with your site are never-ending challenges.

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Analytics 101 for the Marketer: Clustering and Customer Behavior(s)

  • 12 Jun 2015
  • Posted by Anand Sambasivam
  • 0 Comments

Clustering is the task of grouping a set of objects so that objects in the same group are more similar to each other than objects in another group.  Well, now that the formal definition is through, we can get down to brass tacks – just replace the term objects in the definition with “customers “ and we’ll be on our way.

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Smart RFM: Strategizing and Consolidating Behaviour

  • 19 Mar 2015
  • Posted by Anand Sambasivam
  • 0 Comments

There are three internal sources of behavioral data that marketers can use to drive engagement. The interplay between these varied sources and a combinatorial approach can drive interesting and highly practical engagement strategies. Most marketers have ready access to the following sources of transactional information.

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RFM can misbehave and here’s why –Part 1

  • 18 Mar 2015
  • Posted by Anand Sambasivam
  • 0 Comments

Having got through the data wiring aspects of connecting real time transactions into the repository, it is tempting for Marketers to put in a Customer Value indicator in place – something like the RFM model.   This can give tangible quick wins like

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