Operational Approach to Tweaking the Campaign Build Process

  • 18 May 2015
  • Posted by Anand Sambasivam
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Marketers need to comprehend that a cloud based marketing platform is enticing but SHARED across other customers of the ESP / MSP.  If their campaigns have a performance problem, you can bet your boots that your holiday / week end campaign gets hit as well.

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Technology Dimension to Tweaking the Campaign Build Process

  • 06 May 2015
  • Posted by Anand Sambasivam
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We looked at the business impacts of the build process and how every marketer needs to worry about it. Here’s a technical dimension to managing the campaign build process effectively, though as a solution it is challenging to implement unless you own the marketing platform lock, stock and barrel.

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Business Impacts of the Campaign Build Process for Marketers

  • 29 Apr 2015
  • Posted by Anand Sambasivam
  • 0 Comments

The Campaign Build Process has multiple business implications for Marketers even though technically the process is managed by an ESP. Think of all the Black Friday or Cyber Monday campaigns that struggled through the door and the number of times you have kept your fingers crossed hoping to get the Easter campaign out on Easter.

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