How do you use online customer behavior data to maximize marketing ROI?

  • 05 May 2016
  • Posted by Sashindar Rajas...
  • 0 Comments

Customer behavioral data is the holy grail of online commerce and every eCommerce marketer is aware of the inherent benefits of driving behavior based customer campaigns. But ever wonder how this works in practice? How can a marketer use customers’ purchase and email engagement behavior to create and drive customer relevant marketing programs?

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Building Marketing Campaigns using Association Analysis

  • 29 Jul 2015
  • Posted by Anand Sambasivam
  • 0 Comments

Association analysis – in the context of consumer product affinity, is also called Market Basket Analysis. It is an unsupervised algorithm – easier to comprehend if you understand the supervised model. Consider a case where the temperature and humidity in a particular location are given, you are trying

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Operational Approach to Tweaking the Campaign Build Process

  • 18 May 2015
  • Posted by Anand Sambasivam
  • 0 Comments

Marketers need to comprehend that a cloud based marketing platform is enticing but SHARED across other customers of the ESP / MSP.  If their campaigns have a performance problem, you can bet your boots that your holiday / week end campaign gets hit as well.

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Technology Dimension to Tweaking the Campaign Build Process

  • 06 May 2015
  • Posted by Anand Sambasivam
  • 0 Comments

We looked at the business impacts of the build process and how every marketer needs to worry about it. Here’s a technical dimension to managing the campaign build process effectively, though as a solution it is challenging to implement unless you own the marketing platform lock, stock and barrel.

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Business Impacts of the Campaign Build Process for Marketers

  • 29 Apr 2015
  • Posted by Anand Sambasivam
  • 0 Comments

The Campaign Build Process has multiple business implications for Marketers even though technically the process is managed by an ESP. Think of all the Black Friday or Cyber Monday campaigns that struggled through the door and the number of times you have kept your fingers crossed hoping to get the Easter campaign out on Easter.

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