The Evolving MO of the CMO

  • 13 Mar 2015
  • Posted by Anand Sambasivam
  • 0 Comments

β€œIt is not about playing differently – it is about a different game.” (R. Bernhard & A. Olderog, Vivaldi Partners Group, 2014) The last three years have witnessed a revolutionary shift in the role of the CMO; one that has compelled us all to sit up, take notice, and make changes.

Read More