Customer Behaviour Analysis

Decipher your customers’ online behavior

Trouble reading customers’ behavior? Bogged down by inconsistency and complexity? Use Greyferret to zero in on your customers’ online behavior.

• Seamlessly collate customer behavior information
• Transform raw customer data into behavioral insights
• View your customers’ recency, frequency and monetary contributions to your store
• Simplify behavioral analysis and customer intelligence using prebuilt segments
• Accurately fine tune RFM scales and values

Create custom segments

Drop your ‘one size fits all’ approach to customer analysis. Use Greyferret to

• To construct custom segments based on unique behavior
• Leverage over 50 demographic, online behavior and marketing engagement attributes out of the box
• Export as standalone intelligence or power your marketing platforms

Follow customer evolution

Watch the effect of your marketing on your customers, in real time. Follow your customers’ evolution across the lifecycle using Greyferret’s Lifecycle Tracker.

• Find out the number of customers in each stage of the lifecycle at any point in time
• Learn what customers deserve what level of attention
• Manage your customer relationships to fruition at each turn
• Develop the ideal next best action strategy