Greyferret is a marketing intelligence platform that
uses ecommerce customer data to construct customer
behavioral insights and drive highly tailored
marketing programs at online customers. Greyferret
provides technical and advisory services to ecommerce
marketers using which they can leverage insights and
intelligence from the platform , accurately segment
customers, map customer journeys, predict customer
preferences and seamlessly enable the most apt next
best marketing action.
Greyferret offers out of the box connectivity with
popular ecommerce and marketing platforms.
Greyferret tunnels into ecommerce data to extract
information relating customer purchase and email
engagement behavior including recency of purchases
and email opens, frequency of purchases and email
clicks and monetary values of purchases.
Customer Purchase Behavioral Data – Recency,
Frequency and Monetary values.
Customer Engagement Behavioral Data – Recency
and Frequency values
Greyferret’s intelligence algorithms analyze
customer purchase and engagement data to high
degrees of granularity to uncover insights related
to customer online behavior. Greyferret equips
marketers with a formidable set of analyses and
intelligence that can define and segment the base of
online customers. Greyferret’s Customer Lifecycle
Journey and Spend Projection Intelligence provide a
fully rounded suite of analytic functionalities that
open up new perspectives on customer behavior.
Recency, Frequency and Monetary (RFM Analysis)
of Online Purchase and Engagement
Segmentation (Pre-defined and custom)
- 50+ Segment Attributes
- Customer Lifecycle Journey Mapping
Customer Spend (Lifetime Value) Projections
Greyferret helps turn behavioral insights into
executable marketing actions that in turn drive
successful marketing campaigns. Greyferret provides
predictive cross selling intelligence allowing
marketers to create a highly tailored and accurate
cocktail of product recommendations and customer
segments that result in the highest successes.
Seamless integration with popular marketing
platforms enables highly streamlined push of
campaigns across multiple channels.
- Cross Sell Tactics Builder
- Product and Segment Recommendation Engine
- Marketing Platform Integration
Multichannel closed loop campaigns across Email,
Mobile and Web
Cross Sell, Retention, Win-back, Loyalty
Campaigns and more