Predictive Cross Selling

Know what to sell

Thrive in the dynamicity of customer behavior using Greyferret’s Predictive Cross Sell Engine. Use Greyferret to

• Develop innovative, predictive cross sell strategies
• Map segments to future product purchases using affinity and historical behavior
• Automate product recommendations using Market Basket Analysis and Generalized Linear Modelling
• Choose to export as insights or close the loop with your Marketing Platforms
• Remove Complexity - Replace with Actionable and Empirical Insights

Know whom to sell to

Knowing your product lines is good. Knowing which of your customers want to buy them is even better. Use Greyferret to

• Rapidly cross reference customer behavior with product categories
• Predict the apt target audience for the respective product categories
• Run personalized outreach campaigns
• Remove the ambiguity and intuition out of cross selling