How do you use online customer behavior data to maximize marketing ROI?

  • 05 May 2016
  • Posted by Sashindar Rajas...

Customer behavioral data is the holy grail of online commerce and every eCommerce marketer is aware of the inherent benefits of driving behavior based customer campaigns. But ever wonder how this works in practice? How can a marketer use customers’ purchase and email engagement behavior to create and drive customer relevant marketing programs? Check out this video on how Greyferret translates raw customer data into marketing actions to learn more.

Having trouble viewing the video? Click here to watch on YouTube.