How do you use online customer behavior data to maximize marketing ROI?

  • 05 May 2016
  • Posted by Sashindar Rajas...

Customer behavioral data is the holy grail of online commerce and every eCommerce marketer is aware of the inherent benefits of driving behavior based customer campaigns. But ever wonder how this works in practice? How can a marketer use customers’ purchase and email engagement behavior to create and drive customer relevant marketing programs?

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CMO Predictions for 2015

  • 07 Apr 2015
  • Posted by Anand Sambasivam

With 2015 galloping forward, we have cumulated what we believe to be the most pertinent predictions for CMOs this year. These predictions have been curated from the most trusted minds across industries, viz. Forrester, IDC, and, amongst others.

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