The Evolving MO of the CMO

  • 13 Mar 2015
  • Posted by Anand Sambasivam

“It is not about playing differently – it is about a different game.” (R. Bernhard & A. Olderog, Vivaldi Partners Group, 2014) The last three years have witnessed a revolutionary shift in the role of the CMO; one that has compelled us all to sit up, take notice, and make changes.

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