Customer behavioral data is the holy grail of online commerce and every eCommerce marketer is aware of the inherent benefits of driving behavior based customer campaigns. But ever wonder how this works in practice? How can a marketer use customers’ purchase and email engagement behavior to create and drive customer relevant marketing programs?

Association analysis – in the context of consumer product affinity, is also called Market Basket Analysis. It is an unsupervised algorithm – easier to comprehend if you understand the supervised model. Consider a case where the temperature and humidity in a particular location are given, you are trying

The Data Model per se, is a critical element in performance management not just for marketing platforms but any enterprise application that is data driven. No Surprise, that this is possibly the least focused on area on Marketing platforms.

Marketers need to comprehend that a cloud based marketing platform is enticing but SHARED across other customers of the ESP / MSP.  If their campaigns have a performance problem, you can bet your boots that your holiday / week end campaign gets hit as well.

We looked at the business impacts of the build process and how every marketer needs to worry about it. Here’s a technical dimension to managing the campaign build process effectively, though as a solution it is challenging to implement unless you own the marketing platform lock, stock and barrel.

The Campaign Build Process has multiple business implications for Marketers even though technically the process is managed by an ESP. Think of all the Black Friday or Cyber Monday campaigns that struggled through the door and the number of times you have kept your fingers crossed hoping to get the Easter campaign out on Easter.

Marketing technologists need to be increasingly aware of the constraints that come in her/his away in staging successful email campaign.