Market Basket Analysis – The other MBA

  • 15 Dec 2015
  • Posted by Sashindar Rajas...

Meet Jim. Jim is looking to throw the ultimate birthday party for his 4 year old son and has quite a ‘to- do’ list for the party. Jim decides to kick off his party prep by logging on to his trusty ecommerce store and begins shopping, beginning with ingredients for the birthday cake.

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