The Data Model per se, is a critical element in performance management not just for marketing platforms but any enterprise application that is data driven. No Surprise, that this is possibly the least focused on area on Marketing platforms.

We looked at the business impacts of the build process and how every marketer needs to worry about it. Here’s a technical dimension to managing the campaign build process effectively, though as a solution it is challenging to implement unless you own the marketing platform lock, stock and barrel.