If you run an ecommerce store or connected to its money making even in the remotest way, then you know that your customers are your lifeblood. Now keeping your customers engaged and happy with your site are never-ending challenges.

The goal of classification is to build rules or models and represent them in a simple readable form using past decisions. There are multiple techniques that can accomplish this task of gleaning intelligence from existing data – Neural Networks, SVMs, Decision Trees and so on.