Before getting onboard a PhD in Data Mining or acquiring one, there is some level of magic a marketer can do with the behavioral database he has set up, without the need for advanced analytical Tools.

There are three internal sources of behavioral data that marketers can use to drive engagement. The interplay between these varied sources and a combinatorial approach can drive interesting and highly practical engagement strategies. Most marketers have ready access to the following sources of transactional information.

Having got through the data wiring aspects of connecting real time transactions into the repository, it is tempting for Marketers to put in a Customer Value indicator in place – something like the RFM model.   This can give tangible quick wins like