Market Basket Analysis – The other MBA

  • 15 Dec 2015
  • Posted by Sashindar Rajas...

Meet Jim. Jim is looking to throw the ultimate birthday party for his 4 year old son and has quite a ‘to- do’ list for the party. Jim decides to kick off his party prep by logging on to his trusty ecommerce store and begins shopping, beginning with ingredients for the birthday cake.

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Building Marketing Campaigns using Association Analysis

  • 29 Jul 2015
  • Posted by Anand Sambasivam

Association analysis – in the context of consumer product affinity, is also called Market Basket Analysis. It is an unsupervised algorithm – easier to comprehend if you understand the supervised model. Consider a case where the temperature and humidity in a particular location are given, you are trying

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