Four "D'Uh" Customer Retention Ideas to Ponder

  • 13 May 2016
  • Posted by Sashindar Rajas...

Retention is like the middle child of a marketing family. Perennially dwarfed by its siblings, Acquisition and Churn, you don’t pay much attention to it. Until things go belly up of course and then you’re left scrambling to salvage customer relationships beyond repair.

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Smart RFM: Strategizing and Consolidating Behaviour

  • 19 Mar 2015
  • Posted by Anand Sambasivam

There are three internal sources of behavioral data that marketers can use to drive engagement. The interplay between these varied sources and a combinatorial approach can drive interesting and highly practical engagement strategies. Most marketers have ready access to the following sources of transactional information.

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